Crowdsourcing integration in the tourism industry

Anna V. Rogova

doi:10.24411/1995-042X-2020-10508

Authors

Anna V. Rogova Belgorod State National Research University (Belgorod, Russia)

DOI:

https://doi.org/10.24411/1995-042X-2020-10508

Keywords:

crowdsourcing, tourism, social technology, regional tourism, crowdfunding, crowdsourcing technology, innovation, sociological survey

Abstract

The article discusses the crowdsourcing integration in the tourism industry. The author considers advantages and disadvantages of using crowdsourcing techniques in tourism. The results of a study on the using crowdsourcing in the hospitality industry are presented, as well as possibilities and main barriers of crowdsourcing for the tourism industry development. The author makes conclusion about main directions of using crowdsourcing in tourism. The implementation of various crowdsourcing projects in the tourism sector has importance for attracting residents to the region.

Downloads

Download data is not yet available.

Author Biography

Anna V. Rogova, Belgorod State National Research University (Belgorod, Russia)

PhD in Sociology

References

Babincev, V. (2014). Subkul'tura byurokratii [Subculture of bureaucracy]. Vlast' [Govenance], 1(12), 65-68 (In Russ.).

Gerasimova, E. V. (2013). Pravovoe regulirovanie obshchestvennogo kontrolya v Rossijskoj Federacii [Legal regulation of public control in the Russian Federation]. Vestnik Baltijskogo federal'nogo universiteta im. I. Kanta. Seriya: Gumanitarnye i obshchestvennye nauki [Bulletin of the Baltic Federal University named after Kant. Series: Humanities and Agricultural Sciences], 9(7) (In Russ.).

Bulavkina, L. V. (2012). Crowdsourcing in the marketing service. Marketing communications, 6, 47-48.

Golubev, E. V. (2014). Crowdsourcing project as a system: necessary elements, their interrelation, limitations and ways of overcoming. Marketing communications, 5, 24.

Gatautis, R. (2014). Crowdsourcing application in marketing activities. Procedia. Social and Behavioral Sciences, 110, 1243-1244.

Gula, I. (2013). Crowdsourcing in the tourism industry – Using the example of ideas competitions in tourism destinations. ISCONTOUR: Proceedings of the International Student Conference in Tourism Research, 57, 271.

Dinesh, K., & Veerbala, S. (2013). Exploring crowdsourcing: a viable solution towards achieving rapid and qualitative tasks. Library Hi Tech News.

Hekman, E. (2013). Crowdfunding and Online Social networks. Manchester Journal, 30, 14.

Ksenofontova, I. V. (2016). The role of the Internet in the development of the protest movement. Monitoring of public opinion.

Kurbatov, V. I. (2012). Network communities of the Internet as a social construct. Humanities of the South of Russia, 1(22), 33.

Pankrukhin, A. P. (2011). Crowdsourcing-seductive marketing aggressor-principles, content, technologies. Practical marketing, 58, 77-78 (In Russ.).

Howe J. (2010). Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Publishing Group, 10, 25.

Howe, J. (2012). Crowdsourcing: Collective intelligence as a business development tool. Alpina Publisher, 15, 370.

Rogova, А. V. (2015). Problems of introduction of crowdsourcing technology in public administration. International research journal, 2 (12), 55.

Rogova, А. (2017). Аssessment of awareness of the population of the region about the possibilities of crowdsourcing in regional management. Global scientific potential.

Simmons, J., & Nelson, L. (2011). Intuitive Biases in Choice versus Estimation: Implications for the Wisdom of Crowds. Journal of Consumer Research, 13, 145-146.