Marketing risks in the formation of tourist clusters

Polina V. Metelkina

doi:10.24411/1995-042X-2020-10510

Authors

Polina V. Metelkina Financial University under the Government of Russian Federation (Moscow, Russia)

DOI:

https://doi.org/10.24411/1995-042X-2020-10510

Keywords:

information and communication risks, public private partnership, risk management, tourism cluster, risk allocation, classification of risks, risks of tourism clusters, distribution of funds

Abstract

This article is devoted to the analysis of the importance of marketing risks associated with a tourist cluster. The importance of considering social influences, planning efficiency when creating a tourism cluster project and its components is determined. The article highlights the problem of insufficient competent distribution of responsibility of state bodies and small businesses in the issues of marketing lists. The article analyzes the state of the situation of risk accounting and distribution in the Russian Federation in the interaction of the public and private sectors. A brief overview of the possible prerequisites for the occurrence of risks in the implementation of projects is given. In addition, a list of negative consequences of the studied risks is provided and several measures to reduce them are proposed. The final part of the paper briefly describes the current state of implementation of cluster initiatives in the Russian Federation. When writing the work, domestic research and foreign publications were used.

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Author Biography

Polina V. Metelkina, Financial University under the Government of Russian Federation (Moscow, Russia)

PhD Student

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