Representation of the structural-logical model of impro-ving specialists’ competitiveness in the creative industry (the case of service sphere)

Abstract

Subject. The presented text reflects the authors’ way to solve an urgent problem of the modern pedagogical science: the developing the integral methodology for model of profile education of a competitive specialist in the creative industry through the example of the service sphere. Objective. The aim of the study is the structural-logical model of improving competitiveness of specialists in the “Service” direction as a part of the creative sphere of the domestic economy. Itis necessary to enlarge the adaptation potential of graduates in the contemporary turbulent labour market. Methodology. To achieve the aim of the research and to solve the relevant tasks, we involve the following complex of methods and tools, which includes the comparativist analysis of the scientific-methodological literature of Federal State Educational Standard linked to the studied problem; the functional and structural-logical modeling, etc. Results. This work argues that creation of competitive potential in education of a specialist within the direction “Service”, considering the synergetic paradigm of the contemporary science, allows distinguishing the system core - the formation of the exclusive digital competences, which characterize the adaptation potential of a graduate in the qualitative aspect. Also, we give the scientific argumentation for the fact that the higher employers’ demand for creative skills and digital competences transforms substantially the structural-content characteristics of the competitive potential of a present-day graduate of the “Service” direction. Moreover, the related model includes the following elements-parameters: the requirements of Federal State Educational Standard to the education of specialists of the direction 43.03.01 “Service”, the requirements of industry-specific standards and the social demand of the society. Conclusions and importance. As a conclusion of the undertaken research, we systematize the principal results applied to the solution of the posed objective, which can become the scientific-methodological basis in the perspective, in regard to the subsequent research works.