Методы продвижения продукта промышленного туризма: отечественный и зарубежный опыт

Ekaterina V. Maliuzhenko; Alexandra A. Kabargina; Lyudmila N. Derkacheva

doi:10.24411/1995-042X-2020-10504

Authors

Ekaterina V. Maliuzhenko Far Eastern Federal University (Vladivostok, Primorsky Krai, Russia)
Alexandra A. Kabargina Far Eastern Federal University (Vladivostok, Primorsky Krai, Russia)
Lyudmila N. Derkacheva Far Eastern Federal University (Vladivostok, Primorsky Krai, Russia)

DOI:

https://doi.org/10.24411/1995-042X-2020-10504

Keywords:

industrial tourism, industrial tourism product, promotion methods, digital technologies in tourism, interactive tourist map, industrial museum

Abstract

The article is devoted to identifying methods of promoting the product of industrial tourism (excursions, tours) in Russia and abroad. The issues of promoting the product of industrial tourism, i.e. marketing of industrial tourism is relevant in the scientific community. An analysis of the literature made it possible to identify the most frequently encountered questions raised in publications: the problem of the relationship between industrial enterprises and the tourist business, marketing of a tourist brand of industrial tourism and the problem of its organization. The article considers the practical application of various methods such as: offline and online, digital and using the construction of additional facilities on the territory of plants and factories. The most popular and relevant methods of promoting the product of industrial tourism are analyzed. The use of industrial museums, the use of the "mixed strategies" approach, the integration of industrial tourism and other types of tourism, the use of digital technologies, etc are the most effective and unique methods.

Downloads

Download data is not yet available.

Author Biographies

Ekaterina V. Maliuzhenko, Far Eastern Federal University (Vladivostok, Primorsky Krai, Russia)

Master Student

Alexandra A. Kabargina, Far Eastern Federal University (Vladivostok, Primorsky Krai, Russia)

Master Student

Lyudmila N. Derkacheva, Far Eastern Federal University (Vladivostok, Primorsky Krai, Russia)

PhD in Geography, Associate Professor

References

Антонец В.Г. Приоритетные маркетинговые стратегии развития промышленного туризма // Проблемы, опыт и перспективы развития туризма, сервиса и социокультурной деятельности в России и за рубежом. 2017. С. 76- 80.

Волков С.К. Промышленный туризм: обзор немецкого опыта и перспективы для российских регионов // Менеджмент в России и за рубежом. 2015. №5. С.68-75.

Кадыров Р.В., Мударисов Р.Г. Промышленный туризм как креативный маркетинг // Вестник Алтайской академии экономики и права. 2018. №8. С. 88-94.

Arva L., Deli-Gray Z. New types of tourism and tourism marketing in the post-industrial world // Applied Studies in Agribusiness and Commerce. 2011. Vol. 5. №1033-2016-84153. P. 33-37.

Balažič G. Industrial heritage tourism in Slovenia: opportunities for sustainable tourism // Advances in hospitality and tourism marketing and management: Conference proceedings. Istanbul, June 19-24. 2011. Pp. 519-524.

Boros L., Martyin Z., Pàl V. Industrial tourism-trends and opportunities // Forum geografic. 2013. Vol. 12. №1.

Bramwell B., Rawding L. Tourism marketing images of industrial cities // Annals of Tourism research. 1996. Vol. 23. №1. Pp. 201-221.

Bujok P. et al. Industrial tourism in the context of the industrial heritage // Geojournal of Tourism and Geosites. 2015. Vol. 15. №1. Pp. 81-93.

Connie Y.C. Novel Tourism: Nature, Industry, and Literature on Monterey's Cannery Row // Western Historical Quarterly. 2013. Vol. 35. Iss. 3. Pp. 309-329.

Hospers G.J. Industrial heritage tourism and regional restructuring in the European Union // European Planning Studies. 2002. Vol. 10. №3. Pp. 397-404.

Jia Y. Analysis and suggestions on Chinese industrial tourism development // International Business Research. 2010. Vol. 3. №2. P. 169.

Jing Ha, Cheng Xing. Problems and countermeasures of industrial tourism development in Liaoning Province // 2nd International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2019). 2020. URL: https://www.e3s-conferences.org/articles/e3sconf/ abs/2020/03/e3sconf_arfee2020_01040/e3sconf_arfe e2020_01040.html

Kudret Gül, Melike Gül. The Role of Industry Museums in Promoting Industrial Heritage Tourism // Heritage Tourism Beyond Borders and Civilizations. 2020. Pp. 139-146.

Zhuspekova A.K., Maymurunova A.A. Use of gis-technologies in Kazakhstan and abroad // Network journal «Scientific Result». A series of «Business Technology and Service». 2015. Vol.1. №4(6). Pp. 24-28.

Kariotis G., Panagiotopoulos E., Kariotou G., Karanikolas N. Creation of a digital interactive tourist map with the contribution of G.P.S. and G.I.S. technology to visualization of the information. In coll.: XXIII international Cartographic Conference. Moscow, 2007. Vol.1. Pp. 52-60.