Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors

Irina G. Pavlenko; Irina V. Barashok; Lyudmila L. Rudenko

doi:10.24411/1995-042X-2020-10208

Authors

Irina G. Pavlenko V.I. Vernadsky Crimean Federal University (Simferopol, Crimea)
Irina V. Barashok Far Eastern Federal University, School of Economics and Management (Vladivostok, Russia)
Lyudmila L. Rudenko Far Eastern Federal University, School of Economics and Management (Vladivostok, Russia)

DOI:

https://doi.org/10.24411/1995-042X-2020-10208

Keywords:

hospitality industry, tourist destination, tourist, special hospitality product

Abstract

Efficient international and intercultural communication to a great extent relies on the ability to welcome representatives of one nation on the territory of another nation with due kindness and respect to their culture which can be simply described as hospitality. Ethnocultural needs are directly linked to the visitors’ expectations and make a tremendous impact on the impression they have from the service as well as on molding an image of the visited country or a specific tourist destination. For instance, developing a special hospitality product corresponding to the ethnocultural needs of the visitors from Japan may help increase the tourist flow from this country and raise it to the level of tourist flows from China and Korea. The article focuses on the study of international visitors’ ethnocultural needs in the hospitality industry and sets the following objectives: studying the ethnocultural needs of the Japanese while analyzing their traditions and communicative behavior; studying and analyzing the basic notions of hospitality; defining the impact factors of ethnocultural peculiarities on the perception of hospitality; developing offers on the improvement of the hospitality product for foreigners; elaborating recommendations on communicative behavior when providing service for international tourists in the hospitality industry.

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Author Biographies

Irina G. Pavlenko, V.I. Vernadsky Crimean Federal University (Simferopol, Crimea)

PhD in Economics, Associate Professor

Irina V. Barashok, Far Eastern Federal University, School of Economics and Management (Vladivostok, Russia)

PhD in Engineering, Associate Professor

Lyudmila L. Rudenko, Far Eastern Federal University, School of Economics and Management (Vladivostok, Russia)

PhD in Engineering, Associate Professor

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